The Bluetooth Dress
Fashion and technology are notoriously difficult to fuse together successfully. Sony Ericsson tried to beat the odds with a Bluetooth-enabled dress that would light up when the wearer’s phone was ringing. Because, you know, ringtones aren’t enough. Sony Ericsson even went so far as to use tennis superstar Maria Sharapova to model the dress, a move that Miss Sharapova will undoubtedly reflect on as one of the lowlights of her modeling career.